The thing about Aphrodite is that she is passionate. Ancient mythology gives us numerous instances where Aphrodite punished those who neglected her worship or resented her power, as well as others in which she favoured and protected those who did homage to her and recognized her sway. As Aphrodite is the goddess of love, we take it for granted that her “passion” will not stray far from her brand. We imagine her passing her passions along her many lovers. Without a lover, she became “jealous” and her passion is used as a reason for her anger and punishments to those who disrespected her. Aphrodite knows what she wants and she expects recognition.
Aphrodite embodies love and passion because she manages to successfully balance the two concepts. In fact, can we argue that in her depictions, Aphrodite is never that much more gorgeous than other goddesses such as Athena, Hera or Artemis? She must have had something extra that made people utterly charmed by her. That something extra was her passion.
We often misunderstand the word “passion” and associate it with love and desire. But passion goes beyond one’s feelings for another person. In fact, passion is anything that arouses enthusiasm. Aphrodite’s charm is her enthusiasm to those which arouses her interest. The reason why “bad boys” or the “manic pixie dream girls” are so popular is usually because they have a variety of other passions apart from their love-interests. One gets the feeling that there are more to them than meets the eye and they are never completely yours.
In a more unromantic sphere, a group of magistrates worshiping Aphrodite called gynaikonomoi (magistrates in charge of women) actually existed at Sparta. This magistracy was first attested at Sparta in an inscription from early first-century CE. In 230 BCE, the Athenian Council dedicated an inscription to Aphrodite Pandemos (Aphrodite who is Common to all the People). Worshipers sought her blessings not for passionate love or a good marriage but for uniting the people of Athens in both personal relationships and the political realm. Other government bodies devoted to Aphrodite included agoranomoi (magistrates in charge of the marketplace), police officials, supervisors and registrars. Among many other names, Aphrodite is also called Nauarchis (guardian of the naval commanders).
Why did all these powerful people worship the seemingly man-hungry goddess? Simple. Because she was not man-hungry (or women-hungry, for that matter). She was life-hungry. She had a wide variety of interests and she was eager to get involved in making life more harmonious for everyone. Her epithets tell us of her involvement in social causes. These involvement is also on-brand for the goddess of love. Aphrodite carved out a role for herself as the keeper of harmony of the groups in doing their business. Import-officers of Samos dedicated offerings to Aphrodite to “maintain their camaraderie and work together.” As if those were not ambitious enough, Orphic Hymn to Aphrodite also praises Aphrodite as ruling over all creations. If Aphrodite was a modern woman, she may well be one of those women who have it all.