In Canada in 2014, the rather beautiful Justin Trudeau’s leadership numbers surpassed those of the older, somewhat less Disney prince-like, then-prime minister Stephen Harper with 38 percent of respondents telling Ipsos Reid that Trudeau was the leader they trusted most versus 31 percent weighing in for Harper and 30 percent for Tom Mulcair – this was despite Trudeau’s own lack of experience and sustained political attacks portraying him as feckless and self-absorbed. Sensing trouble, the other political party tried to turn Trudeau’s looks into a negative adding the qualifier “Nice hair, though”. But in doing so, they unwittingly drew attention to a powerful trait that Trudeau had to smooth over voters’ uncertainty. Thanks to this, Trudeau’s physical presentation became his most recognizable feature, setting him apart from his competitors and filling the conversation void left by the absence of reliable information about his experience and trustworthiness. When the time came, Justin Trudeau and the Liberal party won 184 of the 338 seats in the Commons. Shorty after this, he and his also beautiful wife appeared on the pages of Vogue.
As much as our parents like to tell us to not judge a book by its covers (ignoring the fact that most books with ugly covers aren’t flying off the shelves), or “it’s the inside that counts” (as if anyone ever fall in love with a particularly attractive pair of kidneys), we cannot deny that beauty is power. For thousands of years, philosophers and poets marvel at the mysterious power of beautiful people. Each trying to come up with the best way to describe what “beauty” is, giving it numerous other qualities beyond that which we can see such as “a certain something”, “aura”, “sex appeal”, “inner beauty” etc. In the 1960s, a psychological research reveal we tend to persuade ourselves of the greatness of people who we consider as beautiful. We happily project virtues onto the beautiful person without the slightest knowledge of whether or not they possess them. Study after study has shown that we assume beautiful people to be smarter, kinder and more trustworthy even when we have nothing more to go on than pictures of their faces.
Beauty lies in the eye of the beholder, Plato says. But even Plato must have noticed that those beholders have strangely similar tastes relating to facial and body symmetry. He would have realized, then, that agreement on what is “beautiful” is often consistent within nationalities and ethnic groups. For example, women in Egyptian art are often depicted as slim with high waists and narrow hips, ideally with dark black hair and golden skin. In Ancient Greece, however, the ideal woman was light skinned and plump. Plato also tells us tells us the three wishes of every Greek: to be healthy, to be beautiful, and to become rich by honest means. Ancient Greek parents-to-be were so concerned about their offspring’s beauty that they placed statues of Aphrodite or Apollo, the two deities of beautiful physical appearance, in their bedrooms to help them conceive beautiful children.
Subscribe to get access
Read more of this content when you subscribe today.