New Course on Udemy, “Ancient Marketing Practices for the Modern World”

Hi everyone!

I would like you to be among the first to know that my new course, called “Ancient Marketing Practices for the Modern World”, is now live on Udemy.

I started researching modern business practices in the ancient world since 2011 out of interest, looking  at things such as taxation in ancient Mesopotamia, trades in ancient Egypt, etc. However, I found branding and marketing in the ancient world particularly intriguing and my research took me to a wide range of places and times from ancient Greek cults to Roman propaganda.

I got the opportunity to speak about this in Yoohcan  early in 2017, and decided to build a course explaining this subject in greater detail. At this time, the course has only been live for less than 24 hours and has accumulated more than 700 students without hardly any promotion on my part (it was the weekend, after all)

To celebrate the launching of this new course, I am opening the course free for everybody until 8 October 2018. An enrollment will give you a lifetime access to the materials to this course.

to enroll in this course, you can follow this link.

I hope to see some of you there.

M

From concubines to emperors, even the people in the ancient world have had to market themselves. “Ancient Marketing Practices for the Modern World” takes you through the practice of marketing and promotion in the ancient world – practices we recognize  in today’s age of the internet, social media and personal branding has been perfected by for thousands of years by everyone from graceful Chinese concubines, powerful Roman Emperors to pious priests of ancient Greece.

If you are looking for more ideas on how to market yourself and your products, this course is for you. For complete beginners, you will also gain ideas on how and where to start your marketing journey. After all, what better way to start than from the beginning?

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New Release – Time Maps: Matriarchy and the Goddess Culture

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What happened when women ruled the world?

There are many questions about the Old Culture – a culture even before history was written. Whatever happened to the Great Goddess? When did patriarchy start? How did women become objectified? This book is about the Journey of ancient women with their many glories and challenges. It talks about the gender partitioning which still survived in some cultures today, women as warriors, advisers, goddesses and properties.

Chapters included are:
•The Goddess Paradigm
•Women Warrior
•Dethroning the Queen of Heaven
•The Queen in Exile

Written with a Mathematician’s precision and a Historian’s curiosity, Time Maps covers over millennia worth of developments & impacts of civilizations, migrations, leaders and continents. Illuminating concepts of societies, dynasties, heroes, kings and eras through incisive and thorough research, looking at ideas, theories & world views with a sense of wonder and delight.

Set to publish on 1 January 2018

Now available for pre-order here

Martini

 

Titillatio: A Brief Mythology, Ancient History and Philosophy of Tickling

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Aristotle defined man as a rational and political animal. But there are also passages in his work that indicate another less remarked upon definition. In Parts of Animals, he writes, “When people are tickled, they quickly burst into laughter, and this is because the motion quickly penetrates to this part, and even though it is only gently warmed, still it produces an independent movement in the intelligence which is recognizable.” He continues to argue that touch is the most primary sense and human beings are uniquely privileged in possessing the sharpest sense of touch because of the delicate nature of their skin. He says that, although other animals have more advanced smell or hearing, a man’s sense of touch is the most fine-tuned. This leads to some of us to think that tickling is a side effect of the hyper-sensitivity of human touch. Thanks to our sophisticated and discriminating access to the world around us, we are particularly vulnerable to tickling.

However, this “privilege” did not last long as many scientific researches have refuted Aristotle’s claim about how tickling could only effect human beings. It has been found that monkeys are ticklish too, and a recorded laughter-like ultrasonic chirping in tickled rats also exists. But, the most famous ticklish animal is the trout as it would fall into a trance-like state when its underbelly is lightly rubbed. In Shakespeare’s Twelfth Night, Maria says, while planning to trick Malvolio, “Lie thou there; for here comes the trout that must be caught with tickling.”

Neuroscientist Robert Provine posed a rather elaborate speculation which links tickling with both humorous laughter and the prehistoric birth of comedy. He writes, “I forge recklessly into the paleohumorology fray, proposing my candidate for the most ancient joke—the feigned tickle (Real tickling is disqualified because of its reflexive nature). The ‘I’m going to get you’ game of the threatened tickle is practiced by human beings worldwide and is the only joke that can be told equally well to a baby human and a chimpanzee. Both babies and chimps ‘get’ this joke and laugh exuberantly.” His argument is that proper ticklish laughter is not actually funny because it is too much of an automatic or neurological reaction. To make tickling funny, it needs to be distanced from reflex. It is the suspended gesture that gets a laugh – the real gesture might get one slapped. Therefore, a child will wriggle and squirmed when tickled, but they will actually laugh only if they perceive the tickling as a mock attack, a caress in a mildly aggressive and irritating disguise.

The ambivalence of tickling, a delight that can quickly become excruciating, would seem particularly well suited to describe the concept of pleasure-in-pain that so fascinated thinkers from Plato, Nietzsche, Freud etc. They agree that tickling serves as an alternate way of thinking about pleasure,  as titillation and excitation. Nietzsche put it, “What is the best life? To be tickled to death.” – I hope someone would do a research on whether this man was ever tickled in his life. However, he is not wrong about this. Foot tickling for sexual arousal was used in the Muscovite palaces and courts for centuries. Many of the Czarinas (Catherine the Great, Anna Ivanovna, Elizabeth and others) were participants of this activity. The practice was so popular that eunuchs and women were employed as full time foot ticklers. They developed this skill so well that their occupations brought prestige and good pay. Anna Leopoldovna had at least six ticklers at her feet. While the ticklers performed their task, they also told bawdy stories and sang obscene ballads. This was done to work the ladies up to an erotic pitch so that they could meet their husbands or lovers in a sex impassioned mood.

But can one actually die from tickling? Yes. When children enthusiastically tickle one another, it serves the double purpose of inspiring peer bonding and honing reflexes and self-defense skills. In 1984, psychiatrist Donald Black noted that many ticklish parts of the body, such as the neck and the ribs, are also the most vulnerable in combat. He inferred that children learn to protect those parts during tickle fights, a relatively safe activity. However, the tickling itself can be torture enough. Tickle torture can be an extended act of tickling where the recipient of the tickling would view it as a long time or tickling of an intense nature. This can be due to the length of time they are tickled, the intensity of the tickling or the areas that are being tickled. This can simply be a 30-second tickle applied to the victim’s bare feet, which can seem like a much longer time if the feet are very ticklish.

Mythology is littered with spirits who uses tickling as a torture device. In Inuit mythology, Mahaha is a maniacal demon that terrorized parts of the arctic. This creature is described as a thin sinewy being, ice blue in colour and cold to the touch. His eyes are white and they peer through the long stringy hair that hangs in his face. This demon is always smiling and giggling – taking pleasure in tickling its victims to death with sharp vicious nails attached to its long bony fingers. All of its victim have a similar expression on their dead faces – a twisted frozen smile.

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Leshy – Imagine being tickled by him!

A Leshy is a spirit of the Slavic forests. They serve as the protectors of the various forests and its animals, having a close bond with gray wolves and often being accompanied by bears. They naturally are the form of a large human-looking being, but can shape-shift into any plant or animal. They have long hair and beards made of living grass and vines. In the center of a forest, they are a tree-like giant, who camouflage nicely with their long limbs, grassy eyebrows, and no detectable shadows.  A leshy has the ability to imitate voices of people familiar to wanderers.They will cry out and get their victims to wander deeper into forests or caves. Being tickled to death by a Leshy has been known to happen. This is most likely because they don’t know when “fun” is enough and wind up accidentally killing their victims.

Of course, if something exists in mythology, it would also exist, up to a point, in history. Chinese tickle torture is an ancient form of torture practiced by the Chinese, in particular the courts of the Han Dynasty. Chinese tickle torture was a punishment for nobility since it left no marks and a victim could recover relatively easily and quickly. In ancient Japan, those in positions of authority could administer punishments to those convicted of crimes that were beyond the criminal code. This was called shikei, which translates as ‘private punishment.’ One such torture was kusuguri-zeme: “merciless tickling.” Dutch physiologist Joost Meerloo recounts an especially cruel tickle torture employed by the ancient Romans. On the scaffold, the soles of a victim’s feet were covered with a salt solution so that a goat, attracted by the salt, would lick it off with his rough tongue and continually tickle the skin. By so doing, the salty skin was gradually rasped away. Then, the wounded skin would again be covered with the biting salt solution—ad infinitum, till the victim died from the torture.

In Laurent Joubert’s Renaissance treatise on laughter, he reports hearing “of a young man whom two girls were tickling importunately to the point that he no longer uttered a word. They thought he had fainted until, thunderstruck, they realized he was dead, asphyxiated.” A news item in Illustrated Police News, 11 December 1869, recounts the story of a young wife whose husband, his name was Michael Puckridge, claimed that he had a cure for her varicose veins. After he persuaded her to allow herself to be tied to a plank, she found that her husband had instead devised a plan to tickle her into insanity. The plan worked as she was institutionalized as a result of her husband’s diabolical featherwork.

Unravelling Ancient Myths and Legends FREE Ebook

anniversary_ebook_coversideI am very happy to be able to contribute a chapter for Ancient Origins‘ 4 Year Anniversary Ebook, “Unravelling Ancient Myths & Legends” on the lives and symbolism of the kitchen gods in Asian mythology.

“To mark the occasion of our 4 Year Anniversary, Ancient Origins has released our biggest ebook yet – titled “Unravelling Ancient Myths & Legends”. The ebook is a compilation of fascinating articles written exclusively for Ancient Origins which explores the unique history of myths and the familiar legends you THOUGHT you knew. Contributors include guest authors: Carl Johan Calleman, Petros Koutoupis, Armando Mei, Martini Fisher, Brien Foerster, Leonide Martin, Ken Jeremiah, Vincent Ongkowidjojo, Gary A. David, Dustin Naef, Adrienne Mayor, Chris ‘Mogg’ Morgan, Charles Christian and Hugh Newman.”

To get your free copy, please follow this link:

Ancient Origins’ 4 Year Anniversary Ebook: Unravelling Ancient Myths and Legends

Happy anniversary, Ancient Origins. Here’s to many more!

Martini

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New Release – Time Maps: Evolution of Languages and Writings

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Where did sounds, words and languages come from? What happens when a language disappears? What happens when a way of writing becomes extinct?

In this third volume of the Time Maps series, Dr. R.K. Fisher and Martini Fisher answer all of these questions and more as they trace languages and scripts back to their earliest forms before re-discovering their evolution, combinations and extinctions. They analyse a wide range of languages to show where migrations and invasions have taken place and discover where particular features of culture and technology came from.

Chapters include:
•Evolution of Languages, which includes the origins of languages, threats of extinction, classification of languages and major language families, among others.
•Evolution of Writing Systems, which includes sounds and symbols, classification of writing systems, the origins and writings and the lost knowledge.

Time Maps: Evolution of Languages and Writings is being released on October 7, 2016

Currently available for pre-order. Click here to order your copy.

Martini

 

 

 

Me and History (Part 1) – David Leonhardt: Only Storytellers Should Teach History

Some time ago,  I conducted a group interview on how to make history interesting to learn . The interview was  very well received, and I personally learned a great deal. I therefore decided to expand my questions and give these creative, thoughtful experts a room to do what they do best: think, consider and write.

The first expert is David Leonhardt, an author and blogger, sharing with me his thoughts of history, especially how it impacts his work.

Q. If I say the word “history”, what would come immediately to your mind?

A. David Leonhardt (President, THGM Writers)

When I hear the word “history” I think of storytelling.  In fact, that’s what the word means.  Go back a couple centuries, and nobody was using the modern truncated “story” form of the word.

I am a storyteller.  When I blog, I am almost always recounting some story, rather than just listing the steps to follow to get some task done.  So I am a big fan of history.

I recently ghostwrote a non-fiction novel.  It’s not history in the sense that most people would think of it, but it was a series of events that happened, and that is history.  I blogged about the research tools I used to bring the story to life. One of those tools is Weather Underground’s weather hindcast tool. It is aptly named “Historical Weather”.

Weather has its own history, and it has played an immensely powerful role in human history.  It has been the decisive factor in many battles.  It has been the cause of the rise and fall of agriculture-based empires.  It has served as a portent to many decision-makers.

In the book I wrote, I used weather history to set the mood.

When the weather was dim and overcast, it set a sombre tone to the story.

When clouds kept the stars out of site, it helped confirm the hopelessness the protagonist felt.

When things were looking bleak, the sunny day was…not mentioned.  No, a good storyteller doesn’t tell the whole story.  I used historical weather only when it confirmed the emotions and the mood of the human history.  I left it out when it would have spoiled the mood. Weather as a metaphor for mood.

In that same novel, I included well-known historical events as points of reference for the readers. For example, including Hurricane Katrina and the attack on the Twin Towers gave readers a sense that this story is real, that it fits into history as they know it.  There are plenty of dates in the novel, but people remember the stories better than the dates.

What people seem to dislike most about history is remembering dates. Dates are only numerical markers of a timeline of events.  They are important for comparing multiple events, what happened first, what happened last.  But all those numbers spoil a good story.

Imagine Lord of the Rings full of dates.

Imagine The Firm full of dates.

Imagine 1984 full of dates.  OK, bad example.

History teachers are too often guilty of bogging down the story with dates.  Only storytellers should teach history.  The dates should be used only as a teaching aid, not as something to memorize.

NEXT WEEK: Me and History (Part 2) – Phil Turner: I Live in Ireland, where History is All Around Me

Martini

 

New Release – TIME MAPS: Australia, Early Sea Voyages and Invasions

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The second volume of “Time Maps” by Dr. R.K Fisher and myself is now available through Amazon. Press this link to get your copy.

“At least 10,000 years ago the Koori knew enough about aerodynamic flight and torque to be able to design and build such sophisticated instruments as returning boomerangs.”

Dr. R.K. Fisher and Martini Fisher re-discover humanity from the very beginning. Following “Time Maps: History, Prehistory and Biological Evolution”, “Time Maps: Australia, Early Sea Travels and Invasions” discusses evidences of early people and sea travels – discovering that, despite the modern invention of the internet, we are not more “connected” than our ancestors.

Chapters included are:
• Australia and Early Sea Voyages
• Megalithic Culture
• Kurgans and Indoeuropeans
• Indoeuropeans and Sumerian Invasions

Written with a Mathematician’s precision and a Historian’s curiosity, Time Maps covers over millennia worth of developments & impacts of civilizations, migrations, leaders and continents. Illuminating concepts of societies, dynasties, heroes, kings and eras through incisive and thorough research, looking at ideas, theories & world views with a sense of wonder and delight.

Martini

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