I would like you to be among the first to know that my new course, called “Ancient Marketing Practices for the Modern World”, is now live on Udemy.
I started researching modern business practices in the ancient world since 2011 out of interest, looking at things such as taxation in ancient Mesopotamia, trades in ancient Egypt, etc. However, I found branding and marketing in the ancient world particularly intriguing and my research took me to a wide range of places and times from ancient Greek cults to Roman propaganda.
I got the opportunity to speak about this in Yoohcan early in 2017, and decided to build a course explaining this subject in greater detail. At this time, the course has only been live for less than 24 hours and has accumulated more than 700 students without hardly any promotion on my part (it was the weekend, after all)
To celebrate the launching of this new course, I am opening the course free for everybody until 8 October 2018. An enrollment will give you a lifetime access to the materials to this course.
to enroll in this course, you can follow this link.
I hope to see some of you there.
From concubines to emperors, even the people in the ancient world have had to market themselves. “Ancient Marketing Practices for the Modern World” takes you through the practice of marketing and promotion in the ancient world – practices we recognize in today’s age of the internet, social media and personal branding has been perfected by for thousands of years by everyone from graceful Chinese concubines, powerful Roman Emperors to pious priests of ancient Greece.
If you are looking for more ideas on how to market yourself and your products, this course is for you. For complete beginners, you will also gain ideas on how and where to start your marketing journey. After all, what better way to start than from the beginning?
There are many questions about the Old Culture – a culture even before history was written. Whatever happened to the Great Goddess? When did patriarchy start? How did women become objectified? This book is about the Journey of ancient women with their many glories and challenges. It talks about the gender partitioning which still survived in some cultures today, women as warriors, advisers, goddesses and properties.
Chapters included are: •The Goddess Paradigm •Women Warrior •Dethroning the Queen of Heaven •The Queen in Exile
Written with a Mathematician’s precision and a Historian’s curiosity, Time Maps covers over millennia worth of developments & impacts of civilizations, migrations, leaders and continents. Illuminating concepts of societies, dynasties, heroes, kings and eras through incisive and thorough research, looking at ideas, theories & world views with a sense of wonder and delight.
I am a big reader. In fact, I love reading so much that I make it my profession. I get to read, translate, summarize and write about texts from different languages and different eras in history. However, I realize that not everyone is this lucky and I imagine some people would read that last sentence, roll their eyes and mutter “geek”.
I will spare you the usual spiel of “reading is fun” and “everyone needs to read” and give you a real-life example. When I was dating, nothing was a bigger deal-breaker for me than my date’s shrug and admission that “I don’t read”, because for me it’s more than running your eyes through some words in a book – it’s about imagination and finding information. “I don’t read” often translates to “I don’t imagine” which leads to “I don’t care”. ” I don’t read” also translates to “I don’t find out” and always leads to “I don’t care”. The books you read reflect your passion and passion makes you attractive. Passion makes you a leader and, if you want to be, passion makes you an expert.
Therefore, I want to change this conversation of “I don’t read” and “we’ve had enough of experts” and try to find practical ways to reintroduce the joy of reading. I am taking a break from my research on goddesses to have a little chat with a few bloggers about reading. Thank you Minuca Elena, Natacho Venegas and KatQ for their time and contribution to this project.
Q. What is your favorite genre of books and why?
A. Minuca Elena(Minuca creates awesome influencer roundups that provide quality content, brings huge traffic, and helps bloggers connect with influencers.)
I love reading a lot. My favorite types of books are:
– detective books (start with Sherlock Holmes and Arsène Lupin series written by Maurice Leblanc)
– science-fiction books (Ender’s Game and all prequels and sequels are amazing. Orson Scott Card did an amazing job with this series)
– self-development books (read anything written by Brian Tracy). I also like reading about how to read body language.
Personally I prefer fantasy books. They make you forget about the routine world around you and bring you to another world, where everything can be possible. Magical worlds, magic around and in you, different creatures and miracles… What can be more appealing for modern “technologized” people? It also expands your imagination and makes you feel a little less bored of the pragmatism in nowadays’ life.
I love crime novels. I find them really immersive. I actually don’t like watching crime related TV shows. My memory is shocking so I always get confused when watching it on the TV. In a book though I can flick through and remind myself where I am in the story before I keep reading. I also love reading when I’m travelling. It’s a great way to get a bit of escapism on a long journey.
Q. Why do you like to read – specifically, how does reading help you personally?
A. Minuca Elena(Minuca creates awesome influencer roundups that provide quality content, brings huge traffic, and helps bloggers connect with influencers.)
I started reading a lot since I was a kid. You can learn a lot of things from books. You can learn about different cultures (the habits and beliefs from other countries in different historical periods), develop your imagination and improve your vocabulary. If you like reading self-development books, you will feel motivated and inspired to set new goals and fight to achieve them.
I believe that reading makes you more intelligent. Smarter, or more clever, I believe. Even if you read not scientific books, but some fiction – you still get your vocabulary expanded, as well as some understanding of how the language works. how sentences are built and yes, some new facts. I’m not reading very “smart” books, but still I’m growing personally. Can’t imagine my life without books. And wish for everybody to discover the world of literature.
My favorite crime author is Karin Slaughter, she’s great at writing really tense stuff. I also love Kathy Reichs. She wrote the book series that inspired ‘Bones’. Kathy Reichs is also a forensic psychiatrist, so her books tend to be really accurate. I find forensics fascinating so I get a good dose of it in her books.
As a writer reading helps me in many ways. It helps improve my grammar and my vocabulary. It gives me ideas about unusual sentence structures. I can see how the authors build suspense in their books and can then replicate that in my own writing. I find there’s nothing like a good book for helping me improve my writing.
Q. If you can recommend a book right now for a person who says “I’m not a big reader” what would it be?
A. Minuca Elena(Minuca creates awesome influencer roundups that provide quality content, brings huge traffic, and helps bloggers connect with influencers.)
It depends very much on the type of person you are. I think that “Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement” by Brian Tracy is a great book that most people will find helpful no matter their social status or age.
For the beginners it should be some easy-reading, though interesting, book. I’d say – not too big, with loads of dialogues and action. There is an awesome collection of short stories written by Ted Chiang, named Stories of Your Life and Others. It will make you think of things you couldn’t even imagine.
Jonathan Livingston Seagull by Richard Bach. It’s a story every single person in the world should read. It’s a short book, I read it in one sitting on a trip to Africa a few years ago. The book is life changing. So if someone told me they weren’t a big reader and I had one shot to get them reading this would be the book.
I am at the moment still pressing on with my side of the research into the goddess culture for the upcoming Time Maps: Matriarchy and the Goddess Culture, and I am at the stage now where we break down and analyse the elements of the Mother Goddess, for example her close association with snakes, fertility, the moon and the sea. Seeing just those four elements alone has already led us to many goddesses all over the world that we can say are “descended” from the Great Goddess herself.
One of those goddesses is the ancient Javanese Sea Goddess Nyai Loro Kidul, or Ratu Kidul. In 2003 an internet search found more than 2600 sites or pages, in more than six languages, referencing Ratu Kidul. This is more than some popular celebrities have, and the number continues to increase, with more sites being added every month. However, one would usually find very little historical information beyond the oral tradition which has been passed down through generations and gets less informative over time.
Ratu Kidul’s qualities and personality fits nicely into the Mother Goddess paradigm – she is both beautiful and terrifying, she represents the three phases of the moon, as well as her close association to the sea (wild and untamable) and the snake (immortal and fertile). Another important aspect of the Ratu Kidul mythology is that it so closely parallels the mythology of the Great Mother Goddesses of ancient times. Via the Indian goddesses Durga and Sri Devi, to the Buddhist goddess Tara, and the Indonesian fertility spirit Dewi Sri, plus other associations with China, Cambodia and Vietnam, Ratu Kidul acquired all of the characteristics of the Mother Goddess, albeit in reduced form.
The island of Java has a population of about 120 million people, and over 90% of them are Muslims. Although Arab and Iranian traders reached Java in the seventh century, Islam only became dominant at the end of the fifteenth century, shortly before Vasco da Gama reached India. Before that the religious culture was a mixture of Hinduism and Buddhism. There were trade links between India and Indonesia around 1400BCE but Hinduism only became dominant in the main islands of Indonesia (Java, Bali, Sumatra and Borneo/Kalimantan) in 78CE, with the introduction of the Saka calendar from India. The earliest forms of Ratu Kidul come from that preHindu period, and over the last two thousand years they have been overlayed and augmented with Hindu and Islamic elements.
The kingdom of Ratu Kidul, the Queen of the South Seas (‘ratu’ = queen, and ‘kidul’ = south), is called Karaton Bale Sokodhomas, and the center of the kingdom is in the Java Trench, which runs parallel to the south coast of Java and is the deepest part of the Indian Ocean (seven kilometers deep). Her palace is there, below the ocean, directly south from Merapi Mountain and the city of Yogyakarta in Central Java, but her influence covers all of Bali, Java and the southern part of Sumatra. In particular the volcano, Krakatoa, lies within her domain.
The beach at Parang Tritis, south of Yogyakarta, is said to face directly towards the queen’s palace, and many people have reported seeing the queen there, usually emerging from the sea. It is forbidden to wear the color green on the beach, since that is the queen’s favorite color – and there are many stories of people who have worn that color being washed away by unexpectedly large waves. Green, by the way, was also the color of the goddess Tara.
The queen rules a kingdom, and a kingdom needs government officials. Nyi Blorong, who is the queen’s daughter, is the minister of foreign affairs and commander of the armed forces. The queen’s armed forces are all spiritual entities such as djins, ghouls, elves, and others, and most of them are female (matriarchy). Nyi Blorong is strongly linked with snakes, and can be considered as a snake goddess. Most of the stories about her show only her terrifying aspect. Indonesian film makers have produced several horror movies with Nyi Blorong as the main character.
In a tradition that goes back at least five hundred years, the Javanese kings are spiritually “married” to Ratu Kidul, and through this marriage link the queen becomes also the protector of the Mataram kingdom and dynasty. (The kingdom is part of the Republic of Indonesia, but it still retains some special privileges.) The kingdom now has two main rulers and two minor rulers, two each in Yogyakarta and Solo. Both of the major rulers are considered to be married to Ratu Kidul.
This tradition of spiritual marriage is not unique. A precisely parallel tradition existed in which the Doges of Venice married a sea goddess to ensure the protection of the city-state. In Java it began with the early kings in Solo, but with the king Paku Buwana X, it changed into something stranger. The story is that Paku Buwana had been with the queen on the top floor of Panggung Sangga Buwana and started to slip on the steep stairs as they were descending. The queen reached out and saved him, crying out in shock, “Oh, … My child!”. Since it was the word of the queen, it had the force of law, so in Solo the ruler is considered as the son and husband of the queen. This is an interesting reversion to one of the most ancient traditions of the Mother Goddess – that of the holy family as represented by Isis, her husband Osiris and her son Horus, who will become Osiris.
Javanese Animism, Islam and Hinduism are not the only sources of elements of the Ratu Kidul mythology. In China, one can still find temples or shrines dedicated to Kuan-Yin, who was once a deity of fishermen, who would call on her to protect them at sea and give them good catches. One of her ancient titles was “Queen of the Southern Ocean”. The meetings of the rulers of Solo and Yogyakarta with the Queen were also paralleled by the meetings of the Khmer kings in the Angkor Thom complex, in Cambodia, with a being described as a snake goddess, who could appear as a beautiful woman.
Hinduism and Buddhism declined after Islam achieved political dominance and the goddesses were forgotten, but Ratu Kidul remained – a descendant of the Great Mother Goddess, still alive and well in a strictly monotheistic Islamic culture. She survived and still very much the queen.
I am developing a little collection of goddess images on Instagram that I update regularly to help me think. Please do come and say hello sometime.
“Time Maps: Matriarchy and the Goddess Culture” is coming soon. Meanwhile, other volumes of “Time Maps” can be found through this link.
I am currently working on my part for the fourth Time Maps book called “Matriarchy and the Goddess Culture”. Therefore, my research will play a considerable role in my blog narrative for a while. I will start with an often misused word: “The Matrix”.
The root “matri” denotes the womb, so words such as matriarchal and matrilineal refer to social structures where women have major roles. The word “matrix” is also from the same root, and denotes an all-encompassing context, or a source of generation – again like a womb. So let’s look at some words with “matri” in it:
Matriarchy is government by women, also called gynocracy. A matrilineal society is one in which descent is defined through the female line. In ancient times matriarchal and matrilineal societies were much more common than they are now. This usually relates to rights of inheritance and definitions of clans or extended families, but one can also find traces of it in ancient Egypt, where for long periods the right to the throne was through the female line. It makes sense really, since one usually knows who a baby came out of, but one cannot always be sure who put it in there. A matrifocal society is one in which the culture and social structures are centered on the roles of the women. This is a more nebulous concept than matriarchy and matrilineality, and difficult to define precisely – but let’s look at a contemporary example.
Almost all newspaper and television reportage these days are about the activities of men, with emphasis on wars, business, and various forms of political and commercial debates. Because many of our cultures are mainly patrifocal, even patriarchal, these things are considered important. However, we could just as easily have matrifocal cultures, in which matters of childraising and care for future generations, education, family welfare, and other matters of interest and concern to women are given major media coverage. Men’s issues, such as war and football, could be relegated to a special page at the back of newspapers and magazines with a title like “For Him”, or “The Men’s Page”. There could even be special television programs for men, in which one could see the latest trends in warfare from those creative people in Washington, or frivolous technological fashions from Japan. So being matrifocal or patrifocal reflects what the culture considers to be important.
Matriarchy lasted for more than 30,000 years, declined over a period of five thousand years and became extinct about a thousand years ago. Chinese writings refer to the existence of a matriarchal empire in Tibet in the sixth and seventh centuries of the Common Era, during the rise of the Tang Dynasty in China.
As early as the Eleventh Dynasty of Egypt, royal succession became fixed in the female line. The child of a royal princess could reign as pharaoh by right of descent even if her husband was a commoner. The children of a prince with a commoner were excluded from the succession completely. Diodorus states that queens in Egypt were shown greater respect and possessed more power than kings, and in all of the monuments and paintings, only queens wear the triple crown, signifying ecclesiastical, judicial and sovereign power.
Another type of society is partitioned on gender lines. There is a lot of gender partitioning in all cultures as it is a major part of how we tell the difference between girls and boys – but the structures of some societies are defined by it. It is more easily seen in smaller societies such as the tribes and bands of hunter-gatherers in Australia and New Guinea, and it was a key feature of the pre-invasion cultures of North America and Oceania. In this kind of society the roles and responsibilities of men and women are different, and the social rules that apply to them also are different – not one being better or freer than the other, just different. For example in Australia the men went hunting but the women ruled the camp and were responsible for family welfare, for most trade, and for matters of social or group organization. In traditional Polynesia the women did the housework and looked after the small children but the men did the cooking.
In places where gender partitioning is strong, a person may refuse to do a certain type of work because it is traditionally done by the other gender. This does not involve any value judgment, for example that the work is beneath them, but simply that the person would be stepping out of his or her place in society to do so. They would be trespassing on the domain of the other gender. This could be discourteous or it could be seen as an insult. Gender partitioning, when properly done, has advantages. Where the roles are clear and equitably balanced, so that the genders can feel self-respect in their functions, any attempt to suppress women would not only be unthinkable, it would be laughable, since to do so would require that the whole structure of the society be subverted. It is when the roles become weak, unbalanced or confused that a gender can be suppressed by the other.
In more recent times, the Federation of Six Nations is the best documented example of a society in which women had key political power. The Six Nations achieved one of the highest forms of government in the history of the world, and it included strong powers and big responsibilities for women. It is an easy habit of speech to say that it “gave” strong powers to the women, but that would be incorrect – the women already had those powers in their own nations, and the constitution of the Six Nations simply continued and formalized them.
In the Six Nations descent was matrilineal, and this was the basis for deciding matters of clan and totem membership. Women’s property rights also were well protected – if a marriage broke up then the woman had the full right to all of the property she had brought into the marriage. A woman’s bond to her children was also respected – when a marriage failed the children almost invariably went with the mother. A Council of Women had a major, and often decisive, role in settling all social disputes and questions of tradition within each tribe and nation. It was the men who went to war but in many areas, after the men had decided for war, they had to get the approval of the Women’s Council, which was not always given. If the women did not agree then the men could not go to war. So in this case the women had a strategic policy role, while the men were concerned with tactical matters. Peace treaties, also, have been preserved that were signed by the “Sachems (chiefs) and Principal Women of the Six Nations”.
These women were certainly not second class citizens in any sense, but they did not have complete control either. The Six Nations was not a matriarchy but it had a much more balanced partitioning of gender roles than most modern societies have. There were variations between the Nations – in some the Council of Women had almost complete legislative authority while in others it was less – but in all cases the women had a prominent role in government. This could also be said of many others among the nations and tribes of North America. So the idea that men “must” have controlled the key political positions, because it is “natural” that the warriors be in charge, is a load of nonsense.
“Time Maps: Matriarchy and the Goddess Culture” is coming soon. Meanwhile, other volumes of “Time Maps” can be found through this link
At the beginning of this cycle of time, the Great Spirit divided the people of the world into five groups, giving each of them a different color. To each he gave specific teachings, and to each he gave a specific task. He then sent four of the groups out in four different directions in the world. Cautioning them that one group can never exist alone, the Great Spirit instructed that, when they came back together again, the five groups were to share their teachings and what they had learned in carrying out their tasks.
The task of the black people was to learn about the Earth – how things grow, foods that are good to eat, plants that heal. They would be able to teach others about survival and endurance.
The task of the yellow people was to learn about water – the most humble, yet most powerful of the elements and strongly linked to our human emotions. Through their own difficulties, they would be able to teach others how to adapt to life’s unpredictable circumstances.
The task of the red people was to learn about wind – breath and animal life, air, the sky and everything within and above it. From this, they would learn about change, stability and motivation, then share their knowledge with others.
The task of the white people was to learn about fire – action and movement, consuming and changing all it touches, typified by strong mind and will. From this, they would learn, and later teach others, about moderation as well as humility to give and accept help.
The task of the brown people was to learn about their own nature as human beings – brown being the union of the four other colors. From this, they would understand and share the nature and power of love.
So the people went out and studied all the matters as they had been instructed, but they were very slow learners and it took a very long time. By the time they began to meet again, they had forgotten the instruction to teach and share what they had learned. They had forgotten that they each had only a part of the human experience and that they still had to learn the other parts from each other.
This story is based on some Native American teachings and a few inputs from Asian traditions.
This is a retelling of an excerpt from Time Maps: History, Prehistory and Biological Evolution, by Dr. R.K Fisher and Martini Fisher. The book is available in Amazon and in bookstores. To get your copy, click here.
Aristotle defined man as a rational and political animal. But there are also passages in his work that indicate another less remarked upon definition. In Parts of Animals, he writes, “When people are tickled, they quickly burst into laughter, and this is because the motion quickly penetrates to this part, and even though it is only gently warmed, still it produces an independent movement in the intelligence which is recognizable.” He continues to argue that touch is the most primary sense and human beings are uniquely privileged in possessing the sharpest sense of touch because of the delicate nature of their skin. He says that, although other animals have more advanced smell or hearing, a man’s sense of touch is the most fine-tuned. This leads to some of us to think that tickling is a side effect of the hyper-sensitivity of human touch. Thanks to our sophisticated and discriminating access to the world around us, we are particularly vulnerable to tickling.
However, this “privilege” did not last long as many scientific researches have refuted Aristotle’s claim about how tickling could only effect human beings. It has been found that monkeys are ticklish too, and a recorded laughter-like ultrasonic chirping in tickled rats also exists. But, the most famous ticklish animal is the trout as it would fall into a trance-like state when its underbelly is lightly rubbed. In Shakespeare’s Twelfth Night, Maria says, while planning to trick Malvolio, “Lie thou there; for here comes the trout that must be caught with tickling.”
Neuroscientist Robert Provine posed a rather elaborate speculation which links tickling with both humorous laughter and the prehistoric birth of comedy. He writes, “I forge recklessly into the paleohumorology fray, proposing my candidate for the most ancient joke—the feigned tickle (Real tickling is disqualified because of its reflexive nature). The ‘I’m going to get you’ game of the threatened tickle is practiced by human beings worldwide and is the only joke that can be told equally well to a baby human and a chimpanzee. Both babies and chimps ‘get’ this joke and laugh exuberantly.” His argument is that proper ticklish laughter is not actually funny because it is too much of an automatic or neurological reaction. To make tickling funny, it needs to be distanced from reflex. It is the suspended gesture that gets a laugh – the real gesture might get one slapped. Therefore, a child will wriggle and squirmed when tickled, but they will actually laugh only if they perceive the tickling as a mock attack, a caress in a mildly aggressive and irritating disguise.
The ambivalence of tickling, a delight that can quickly become excruciating, would seem particularly well suited to describe the concept of pleasure-in-pain that so fascinated thinkers from Plato, Nietzsche, Freud etc. They agree that tickling serves as an alternate way of thinking about pleasure, as titillation and excitation. Nietzsche put it, “What is the best life? To be tickled to death.” – I hope someone would do a research on whether this man was ever tickled in his life. However, he is not wrong about this. Foot tickling for sexual arousal was used in the Muscovite palaces and courts for centuries. Many of the Czarinas (Catherine the Great, Anna Ivanovna, Elizabeth and others) were participants of this activity. The practice was so popular that eunuchs and women were employed as full time foot ticklers. They developed this skill so well that their occupations brought prestige and good pay. Anna Leopoldovna had at least six ticklers at her feet. While the ticklers performed their task, they also told bawdy stories and sang obscene ballads. This was done to work the ladies up to an erotic pitch so that they could meet their husbands or lovers in a sex impassioned mood.
But can one actually die from tickling? Yes. When children enthusiastically tickle one another, it serves the double purpose of inspiring peer bonding and honing reflexes and self-defense skills. In 1984, psychiatrist Donald Black noted that many ticklish parts of the body, such as the neck and the ribs, are also the most vulnerable in combat. He inferred that children learn to protect those parts during tickle fights, a relatively safe activity. However, the tickling itself can be torture enough. Tickle torture can be an extended act of tickling where the recipient of the tickling would view it as a long time or tickling of an intense nature. This can be due to the length of time they are tickled, the intensity of the tickling or the areas that are being tickled. This can simply be a 30-second tickle applied to the victim’s bare feet, which can seem like a much longer time if the feet are very ticklish.
Mythology is littered with spirits who uses tickling as a torture device. In Inuit mythology, Mahaha is a maniacal demon that terrorized parts of the arctic. This creature is described as a thin sinewy being, ice blue in colour and cold to the touch. His eyes are white and they peer through the long stringy hair that hangs in his face. This demon is always smiling and giggling – taking pleasure in tickling its victims to death with sharp vicious nails attached to its long bony fingers. All of its victim have a similar expression on their dead faces – a twisted frozen smile.
A Leshy is a spirit of the Slavic forests. They serve as the protectors of the various forests and its animals, having a close bond with gray wolves and often being accompanied by bears. They naturally are the form of a large human-looking being, but can shape-shift into any plant or animal. They have long hair and beards made of living grass and vines. In the center of a forest, they are a tree-like giant, who camouflage nicely with their long limbs, grassy eyebrows, and no detectable shadows. A leshy has the ability to imitate voices of people familiar to wanderers.They will cry out and get their victims to wander deeper into forests or caves. Being tickled to death by a Leshy has been known to happen. This is most likely because they don’t know when “fun” is enough and wind up accidentally killing their victims.
Of course, if something exists in mythology, it would also exist, up to a point, in history. Chinese tickle torture is an ancient form of torture practiced by the Chinese, in particular the courts of the Han Dynasty. Chinese tickle torture was a punishment for nobility since it left no marks and a victim could recover relatively easily and quickly. In ancient Japan, those in positions of authority could administer punishments to those convicted of crimes that were beyond the criminal code. This was called shikei, which translates as ‘private punishment.’ One such torture was kusuguri-zeme: “merciless tickling.” Dutch physiologist Joost Meerloo recounts an especially cruel tickle torture employed by the ancient Romans. On the scaffold, the soles of a victim’s feet were covered with a salt solution so that a goat, attracted by the salt, would lick it off with his rough tongue and continually tickle the skin. By so doing, the salty skin was gradually rasped away. Then, the wounded skin would again be covered with the biting salt solution—ad infinitum, till the victim died from the torture.
In Laurent Joubert’s Renaissance treatise on laughter, he reports hearing “of a young man whom two girls were tickling importunately to the point that he no longer uttered a word. They thought he had fainted until, thunderstruck, they realized he was dead, asphyxiated.” A news item in Illustrated Police News, 11 December 1869, recounts the story of a young wife whose husband, his name was Michael Puckridge, claimed that he had a cure for her varicose veins. After he persuaded her to allow herself to be tied to a plank, she found that her husband had instead devised a plan to tickle her into insanity. The plan worked as she was institutionalized as a result of her husband’s diabolical featherwork.