An election is a messy process and something that we have tried to get right for thousands of years. We may not realize this, but our politicians have been using the same election techniques for 2000 years.
Almost all newspaper and television reportage these days are about the activities of men, with emphasis on wars, business, and various forms of political and commercial debates. Because many of our cultures are mainly patrifocal, even patriarchal, these things are considered important. However, we could just as easily have matrifocal cultures, in which matters of childraising and care for future generations, education, family welfare, and other matters of interest and concern to women are given major media coverage.